SEOArmy review for insurance agencies: services, pricing and who owns what
SEOArmy is a general marketing firm, mostly for home-service trades, with a full set of insurance line pages. It runs local SEO, AI search and paid ads and says it takes one client per trade in each market.
Pricing is a custom quote.
- Best for
- Established agencies with a sales team that want local search and paid ads judged on policies written
- Price
- Quote only
- Ad spend
- On top, paid to Google, Meta or LinkedIn directly with no markup
- Minimum term
- 3 to 6 months
- Market exclusivity
- Says one client per trade in each market. Ask if that covers other insurance agencies
- Channels
- Local SEO, AI search, Google, Meta and LinkedIn ads, social posts, email and text follow-up
Our take
SEOArmy blends local search, Google Business Profile work, AI search and paid ads for agencies, then reports on quotes and written policies instead of clicks. Every price is a custom quote and paid work carries a 3 to 6 month minimum.
It fits an established agency with a sales team that will call back every lead. SEOArmy asks for at least $500,000 in yearly revenue.
It has no insurance case study yet, so ask for agency references.
Pros
- Says it takes one client per trade in each market. Ask if that includes other insurance agencies
- You pay the ad platforms directly, with no markup
- A written Medicare process, with final sign-off left to your agency
- Reports tied to quotes and policies written
- SEOArmy says senior specialists do the work, not junior account managers
Cons
- No published prices
- 3 to 6 month minimum on paid work
- Only takes agencies with $500,000 or more in yearly revenue
- No insurance agency case study
- The client agreement isn't public
Services and packages
Every insurance engagement blends four pieces. The mix and the price are set in a custom proposal.
Local SEO and Google Business Profile
Profile setup, monthly posts and photos, location and service pages, citation cleanup and replies to every review.
Showing up in AI answers
Work to get your agency named in ChatGPT, Perplexity, Gemini and Google AI Overviews, with weekly tracking.
Paid ads
Google Ads, Meta or LinkedIn, chosen for your market rather than all three by default. Landing pages and call tracking are built in the first month.
CRM follow-up
Email and text sequences in your agency system, such as renewal reminders and bundling prompts.
Organic social is a separate scope at 12 to 20 pieces a month. SEOArmy usually works on your current website instead of rebuilding it.
Pricing and ad spend
- How it's priced
- Quote only, based on scope, the value of a lead in your market and service level
- Management fee
- Pay-per-click ad management on Google, Meta or LinkedIn is quoted separately from ad spend
- Ad spend
- Paid by you to Google, Meta or LinkedIn, with no markup
- Discounts
- The retainer is lower on a six-month commitment and lower again on a yearly one. Ad spend and tools are never discounted
- Who qualifies
- At least $500,000 in yearly revenue, an active website and someone who follows up on every lead
Start with the free report. A qualified business gets an AI Visibility Report at no charge before any proposal. You keep it if you don't sign.
Contract and cancellation
- Term
- 3 to 6 month minimum on paid work
- Guarantees
- No promised rankings or results. If scoped work isn't delivered, SEOArmy says it will make it right
- Agreement
- A separate written agreement with GrowthArmy LLC. It isn't public, so ask for notice and exit terms before you sign
Who owns what when you leave
You pay Google, Meta and LinkedIn yourself, so the ad billing sits with you. Ask to have the ad accounts and call tracking numbers set up in your name with admin access.
If you buy a custom CRM build from SEOArmy, you own the system and its data.
Which channels they run
| Channel | Covered |
|---|---|
| Local SEO | |
| Google Ads | |
| Facebook and Instagram ads | |
| LinkedIn ads | |
| Organic social | Separate scope |
| Text messages | |
| Website | Fixes to your current site |
| Reviews | |
| Call tracking | |
| Showing up in AI answers |
Reporting and results
- Report how often
- Weekly updates, weekly paid ads reports and a monthly strategy call at minimum
- What's measured
- Calls, quotes and policies written. For auto, cost per written policy
- Call tracking
- Numbers on your Google Business Profile and site, tied back to the search or ad
- Ties to your agency system
- Calls and forms connect to your CRM or agency management system
Case studies
SEOArmy hasn't published an insurance case study. Its examples come from plumbing, dental, roofing and similar trades, so ask for agency references.
Market exclusivity
- Rule
- One client per business type in each geographic market, such as one HVAC company in Phoenix
- For agencies
- Ask whether that means one insurance agency in your town or one per line, such as auto or Medicare
- How long
- For as long as you are a client
- Applies to
- The whole relationship, including paid ads
Compliance
- Medicare sign-off
- Your agency and its FMO (the marketing organization that contracts you with carriers) or carriers give final approval
- TPMO disclaimer
- Added wherever Medicare rules call for it
- Outreach
- No cold contact on Medicare campaigns
- Consent
- Quote forms capture consent before any call or text. Texting is registered for 10DLC with opt-in
The TPMO disclaimer is the notice third-party Medicare marketers must show. 10DLC is carrier registration for business texting.
Who does the work
- Team
- Five senior specialists, led by founder Sully Chaudhary
- Account manager
- A senior strategist, with Slack or email access
- Where they work
- Remote, with offices in Seattle and Austin
- Capacity
- One or two new clients a month
Getting started
Get the AI Visibility Report
A free audit of how you show up in AI answers, Google and the Google map results.
Qualification call
If both sides see a fit, SEOArmy talks through goals and your market.
Proposal
A custom proposal with a projected return.
Launch
SEOArmy says Google search ads usually go live in 7 to 14 days. Meta and LinkedIn follow in weeks 2 to 4.
SEOArmy alternatives
- Insurance Marketing Co$2,500 a monthSEO, ads and follow-up built in your name
- Succession MarketingFrom $1,980 a monthPaid search and local SEO for auto and home agencies
- StratosphereFrom $149 a monthA website you own plus managed local SEO
- AgencyEvolvedQuote onlyA founder with 40 years in P&C does the work
See every option in insurance marketing agencies.
Frequently asked questions
How much does SEOArmy cost?
It gives a custom quote based on scope, the value of a lead in your market and the level of service. Ad spend is paid to the platforms on top of that.
How long is the SEOArmy contract?
Paid work has a 3 to 6 month minimum. A six-month or yearly commitment lowers the retainer.
Will SEOArmy work with my competitors?
It takes one client per business type in each geographic market for as long as you are a client. Ask whether that means one insurance agency in your town.
Does SEOArmy handle Medicare marketing rules?
It adds the TPMO disclaimer where required and avoids cold contact. Your agency and its FMO or carriers still approve the final materials.
Who owns the ad accounts and site if I leave SEOArmy?
You pay Google, Meta and LinkedIn directly, but account ownership isn't covered on SEOArmy's site. Ask for the ad accounts and tracking numbers in your name with admin access. SEOArmy usually works on your existing website.
How we researched this review. We based this review on the terms and product pages published by SEOArmy, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan SEOArmy quit selling or a contract term that reads different now, let us know and send the link to the page where SEOArmy has it. Somebody here pulls up that page and checks it before we change anything on ours.