Insurance Marketing Co review for insurance agencies: services, pricing and who owns what
Insurance Marketing Co runs websites, local SEO, content, reviews and paid ads for agents in every line as one managed program. Lead selling sits in a separate sister company, getinsureleads.
It suits agencies ready for a real budget. Tiers run $2,500 to $5,500 a month, and ad spend on Full-Funnel goes straight to Google and Meta.
- Best for
- Producing agencies with a working sales process that can spend $2,500 a month or more, plus ad spend
- Price
- $2,500 to $5,500 a month
- Ad spend
- On top of the fee, paid to Google and Meta directly with no markup
- Minimum term
- Month to month after any first term in your agreement. 30 days' notice
- Channels
- Website, local SEO, content, reviews, Google and Meta ads, email and text follow-up
- You own the ad accounts
- Yes, along with lead data. The website and content are yours once paid, as an export. Call tracking numbers aren't covered
Our take
Insurance Marketing Co, or IMC, runs websites, local SEO, content, reviews and paid ads for insurance agents as one managed program. Three tiers run $2,500 to $5,500 a month, and only Full-Funnel adds Google and Meta ads and automated follow-up.
It fits a producing agency with a working sales process and room for ad spend on top of the fee. Everything is built in your name, and results are tracked to issued policies.
The thing to weigh is proof. Its case files are modeled examples, so ask to speak with current clients before you sign.
Pros
- Ad accounts, website, tracking setup and lead data are set up in your name
- Ad spend goes straight to the platforms with no markup
- Month to month, with 30 days' notice
- Tracks results through to issued policies
- Written Medicare process for the required third-party marketer disclaimers (TPMO) and agent sign-off
Cons
- Starts at $2,500 a month before ad spend
- Prices are planning figures, and the signed proposal sets the fee
- No named client case studies yet
- Ownership of call tracking numbers is left open
- No organic social posting in any tier
Services and packages
| Package | Price | What you get |
|---|---|---|
| FoundationAgencies that need a better site and local search | $2,500 a month | Website or landing pages, local SEO and Google Business Profile work, on-page SEO and a monthly report |
| GrowthAgencies ready for steady SEO content | $3,500 a month | Everything in Foundation plus ongoing SEO and content, visibility in AI answers such as ChatGPT and review management |
| Full-FunnelAgencies ready to fund Google and Meta ads | $5,500 a month | Everything in Growth plus managed Google and Meta ads, landing-page testing, email and text follow-up in a CRM and reports through to sold policies |
| Website buildWhen your current site can't carry the program | $2,500 to $8,000 one time | Custom 5 to 12 page site in 4 to 8 weeks, with quote forms, call tracking and consent capture |
IMC calls these planning prices. The fee in your signed proposal is the one that counts. A fractional CMO, someone part time who owns your strategy and budget, is quoted separately.
Leads from Full-Funnel
| Lead type | How you get it |
|---|---|
| Exclusive prospects who gave consent | Generated through ads that run in your name, with your own ad pixel, brand and CRM |
| Live transfers | Prospects passed to your dialer while they are on the phone |
These leads come from ads run in your name, not from bought lists. Agents looking only to buy leads are pointed to getinsureleads.
Pricing and ad spend
- How it's priced
- Monthly retainer by tier, invoiced in advance
- Setup fee
- None listed. A new website is $2,500 to $8,000 one time
- Management fee
- Managing Google and Meta ads is part of the Full-Funnel price
- Ad spend
- Paid straight to Google, Meta or the platform, with no markup
- Minimum budget
- $2,500 a month
Ad spend is paid on top of the fee. On Full-Funnel you pay Google and Meta directly for the ads, and IMC adds no markup.
| Fee | Amount |
|---|---|
| Website build | $2,500 to $8,000 one time, by scope |
| Hosting, domains, software and contact lists you buy | Billed at cost when you approve them |
| Google certification to advertise health insurance | A one-time application fee by number of US jurisdictions, plus a yearly subscription |
| White-label program for the agents under an FMO or IMO (a marketing organization that contracts agents with carriers) | Quoted by number of agents, lines and states |
Prices as of October 2026 from insurancemarketingco.com/pricing.
Contract and cancellation
- Term
- Month to month after any first term in your signed agreement. Ask how long the first term is
- Notice
- 30 days in writing, from either side
- Early termination
- Work done and ad spend committed before the notice ends is still owed
- Handback when you leave
- IMC hands over the accounts and assets you own. Paid site content, ad creative and copy pass to you
- Liability
- Capped at the fees you paid in the three months before a claim
From IMC's terms, effective July 27, 2026, checked October 2026. A signed proposal overrides them.
Who owns what when you leave
| What | Who owns it | When you leave |
|---|---|---|
| Google Ads account | You. IMC builds in your account | Stays with you |
| Facebook ad account | You. Campaigns run in your account | Stays with you |
| Website and landing pages | You, once paid | On a custom build you keep an export of the site |
| Domain | You. IMC says to register it in your agency's name | Stays with you |
| Content, ad creative and copy | You, once paid | Passes to you |
| Tracking setup (not the numbers) | You | Stays with you |
| Leads and data | You, connected to your CRM | Stays with you |
Get it in writing who keeps the call tracking numbers and the hosting account. IMC's pages leave those two open.
Which channels they run
| Channel | Foundation | Growth | Full-Funnel |
|---|---|---|---|
| Local SEO | |||
| Google Ads | |||
| Facebook and Instagram ads | |||
| Organic social | |||
| Text messages | |||
| Website | |||
| Reviews | |||
| Video | |||
| Call tracking | |||
| Showing up in AI answers |
The one-time website build also includes call tracking.
Reporting and results
- Report how often
- Monthly on Foundation and Growth. Google Ads budgets are reviewed weekly on Full-Funnel
- What's measured
- Cost per lead and per sale, calls and forms by keyword and ad, booked appointments, issued policies and return on ad spend
- Call tracking
- Calls tied to the source, keyword, ad and area
- Ties to your AMS or CRM
- Issued policies in your CRM are sent back to Google Ads so bidding learns what sells
Compliance
- Consent for calls and texts
- Forms store email and text consent separately, with the time, page and any opt-out date
- Medicare rules
- TPMO disclaimers (the notice a third-party marketer must give) go in ads and call routing. The agent submits materials through the Medicare Advantage plan
- Who reviews the copy
- You, as the licensed agent, plus carrier or FMO approval where your contracts need it
- Review requests
- Every client gets the ask, with no screening for happy clients and no rewards
IMC says Medicare sales calls must be recorded and kept for six years, and builds the system to store them.
Who does the work
- Team
- One program team for web, SEO, ads, follow-up and reporting.
- Where they work
- United States
- Support
- A shared client channel. A person replies within one business day, Monday to Friday
Case studies
Case files are models
IMC's case files show modeled engagements, not named agencies. It says verified results will replace them once clients agree to be named.
Ask for references from current clients before you sign.
Getting started
Book a 15-minute review call
Share your screen while IMC reviews your site, search, ads, spend and close rate.
Get a proposal
IMC recommends a tier and writes up the scope.
Set up accounts in your name
Ad accounts, tracking and other assets are created or moved under your ownership.
Launch
A new 5 to 12 page site takes 4 to 8 weeks from kickoff.
IMC gives no launch time for the monthly programs themselves.
Insurance Marketing Co alternatives
- SEOArmyQuote onlySays one client per trade in a market, results tied to policies
- Succession MarketingFrom $1,980 a monthPaid search and local SEO for auto and home agencies
- StratosphereFrom $149 a monthA website you own plus managed local SEO
- Agency Marketing Machine$125 a monthReviews, video or a website sold as separate plans
See every option in insurance marketing agencies.
Frequently asked questions
How much does Insurance Marketing Co cost?
Foundation is $2,500, Growth $3,500 and Full-Funnel $5,500 a month, as of October 2026. Ad spend is paid on top.
Who owns the ad accounts and website?
You do. IMC sets up the ad accounts, site, landing pages, tracking setup and lead data in your name, and they stay with you if you leave. Ask who keeps the call tracking numbers.
Is there a long contract?
Once any first term in your signed agreement is over, programs continue month to month. Either side can end with 30 days' written notice.
Does IMC mark up ad spend?
No. You pay Google, Meta or the platform directly, and the spend is never part of the retainer.
Does Insurance Marketing Co sell leads?
Not as lists. Full-Funnel generates leads in your name, and agents looking only to buy leads are pointed to its sister company, getinsureleads.
How we researched this review. We based this review on the pricing, terms and product pages published by Insurance Marketing Co, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Insurance Marketing Co quit selling or a contract term that reads different now, let us know and send the link to the page where Insurance Marketing Co has it. Somebody here pulls up that page and checks it before we change anything on ours.