Insurance Marketing Partners review for insurance agencies: services, pricing and who owns what
Insurance Marketing Partners, or IMP, runs social media, local search, newsletters and websites for independent insurance agencies. Six programs go from social posts alone to a full website program.
Each program has a one-time setup fee and a monthly fee, from $69 to $322 a month.
- Best for
- Small independent agencies that want managed social posts, local search or a website for a set monthly fee plus Facebook ad costs
- Price
- $69 to $322 a month
- Setup fee
- $197 to $4,997 one time, by program
- Ad spend
- Facebook ad costs are extra
- Minimum term
- Six months
- Channels
- Facebook and LinkedIn, local search, review profiles, newsletters and websites. Google Ads on Senior Partner
Our take
Insurance Marketing Partners runs social media, local search, newsletters and websites, built for independent agencies. Each program has a one-time setup fee and a monthly fee, from $69 a month for social posts to $322 for the Senior Partner website program.
It fits a small independent agency that wants a steady local presence for a set monthly fee.
Plan on staying at least six months, since neither side can end the agreement sooner. Facebook ad costs come on top of the fee.
Pros
- Published prices from $69 a month
- Built for independent insurance agencies
- Six programs, from social posts alone to a full website program
- A coaching call and analytics review each quarter
- Lower prices for members of two agent associations, Couri and the Professional Insurance Agents of Wisconsin
Cons
- Every program has a one-time setup fee of $197 to $4,997
- You can't cancel in the first six months
- Facebook ad costs are extra
- IMP keeps most of the campaign content it creates
- No call tracking or text messages
Services and packages
| Package | Setup | Monthly | What you get |
|---|---|---|---|
| Social Marketing ProgramAgencies that want managed Facebook and LinkedIn | $197 | $69 | 15 branded posts a month, Facebook and LinkedIn page setup and a Facebook ad campaign that runs daily |
| Search Marketing ProgramAgencies that want to show up in local search | $397 | $77 | Google Business Profile, directory listings, review profiles, a written site SEO review, a 100-keyword ranking report and four newsletters a year |
| Social & Search ComboBoth of the above | $497 | $119 | Everything in the Social and Search programs |
| PartnerAgencies that also need a website | $997 | $147 | A 9-page WordPress site plus the social and search work, four standard newsletters a year and two planning meetings a year |
| Junior PartnerA bigger site with a blog | $1,997 | $247 | A 15-page site with a blog and YouTube channel, four custom newsletters a year, plus the social and search work |
| Senior PartnerThe full program | $4,997 | $322 | A site of 25 pages or more, 12 custom newsletters and blog posts a year, retargeting, Google Ads and agency email setup |
Couri Insurance Associates and Professional Insurance Agents of Wisconsin members have their own price lists. Couri members pay from $49 a month and PIAW members from $59.
Pricing and ad spend
- How it's priced
- A one-time setup fee plus a monthly fee for each program
- Setup fee
- $197 to $497 on the social and search programs. $997 to $4,997 on the partner programs
- Ad spend
- Facebook ad costs are extra on Social, Combo, Junior Partner and Senior Partner. Partner runs the daily campaign too, so ask whether its price covers the ads. No ad budget is published
- Minimum budget
- $69 a month after a $197 setup
Ad spend is paid on top of the fee. Five of the six programs run a daily Facebook campaign that needs its own ad budget. IMP publishes no typical budget, so ask what it recommends.
| Fee | Amount |
|---|---|
| Work outside the agreement | $125 an hour, or bid as a project |
| Logos and artwork | Billed separately. Ask for a quote |
| Google email accounts on Senior Partner | Billed by Google |
Prices as of October 2026 from IMP's programs page.
Contract and cancellation
- Term
- Six months before either side can end the agreement
- Notice
- In writing after the first six months. No notice period in days is published
- Handback when you leave
- Materials you supplied are returned on request. IMP may destroy files a year after the related work ends
From IMP's terms of service, checked October 2026.
Who owns what when you leave
IMP keeps most of what it creates. Its terms keep campaign ideas, scripts, copy and illustrations with IMP. Website copy and articles written just for your agency are the exception.
| What | Who owns it | When you leave |
|---|---|---|
| Materials you supply, such as photos and logos | Your agency | Returned on request |
| Campaign ideas, scripts, copy and illustrations IMP creates | IMP | Stay with IMP |
Ask who owns the website, domain, Facebook ad account and Google Business Profile before you sign. IMP builds the site and runs the Facebook and Google profiles, and its terms let it accept platform terms on your behalf.
Which channels they run
| Channel | Social | Search | Combo | Partner | Junior Partner | Senior Partner |
|---|---|---|---|---|---|---|
| Local SEO | ||||||
| Google Ads | ||||||
| Facebook ads | ||||||
| Retargeting ads | ||||||
| Organic social | Page setup | |||||
| Email (newsletters a year) | 4 | 4 | 4 | 4 | 12 | |
| Text messages | ||||||
| Website pages | 9 | 15 | 25+ | |||
| Review profiles | ||||||
| Video | YouTube channel | YouTube channel | ||||
| Call tracking |
Newsletters go out through Mailchimp. Review profiles are set up on Google, Facebook, Yelp and Angi, formerly Angie's List.
Reporting and results
- Report how often
- A coaching call and analytics review each quarter
- What's measured
- Site traffic, engagement and conversions, email opens and clicks, keyword rankings and directory coverage
- Tools
- Google Analytics, Facebook Insights and a custom dashboard
Compliance
- Consent for emails
- Lists are permission based. IMP can import contacts from your agency management system or Outlook
- Who reviews the copy
- You let IMP post for you. Scheduled reviews check finished work afterward, not before it runs
Who does the work
- Team
- Founder Mike Peterson, an account manager and professional copywriters
- Where they work
- Wisconsin
- Account manager
- Yes, for questions between scheduled meetings
Getting started
Pick a program
Choose one and send the order form.
Kickoff call
Spend an hour on your market, the carriers you write and your goals.
Send your materials
Share agency details, artwork and photos.
Setup and launch
IMP builds your pages, listings and site, then starts posting.
IMP gives no launch timeline. Program questions go to 855-797-2432.
Insurance Marketing Partners alternatives
- Socialphin$79 a monthDone-for-you social posts, newsletter and website
- Agency Marketing Machine$125 a monthReviews, video or a website sold as separate plans
- StratosphereFrom $149 a monthA website you own plus managed local SEO
- AgencyEvolvedQuote onlyA founder with 40 years in P&C does the work
See every option in insurance marketing agencies.
Frequently asked questions
How much does Insurance Marketing Partners cost?
The Social Marketing Program is $69 a month after a $197 setup. Senior Partner is $322 a month after a $4,997 setup, as of October 2026.
How long is the contract?
Six months at least. After that, either side can end it with written notice.
Who owns the content and accounts if I leave?
Materials you supplied come back on request, but IMP keeps most campaign copy and illustrations it created. Ask who owns the website, domain and Facebook ad account before you sign.
Is Facebook ad spend included?
No. Social, Combo and the junior and senior Partner programs list Facebook ad costs as extra. Partner also runs the daily campaign, so ask whether its price covers the ads.
Is there association pricing?
Yes. Members of Couri Insurance Associates and the Professional Insurance Agents of Wisconsin get their own price lists.
How we researched this review. We based this review on the pricing, terms and product pages published by Insurance Marketing Partners, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Insurance Marketing Partners quit selling or a contract term that reads different now, let us know and send the link to the page where Insurance Marketing Partners has it. Somebody here pulls up that page and checks it before we change anything on ours.