Agency Marketing Machine review for insurance agencies: services, pricing and who owns what
Agency Marketing Machine, or AMM, sells done-for-you marketing only to insurance and financial firms. It runs a review tool, a library of insurance videos, hosted websites, newsletters and a broad managed package.
It suits agencies that want to start with one service. Single plans are $125 a month, and Full Marketing Pro starts at $895 a month.
- Best for
- Agencies that want more Google reviews, video or a hosted website as low-cost single plans, or one broad managed package
- Price
- $125 a month for one service. Full Marketing Pro from $895 a month
- Setup fee
- $699 for the Lean Web site
- Channels
- Reviews, video, websites, email, social posts and display ads
Our take
Agency Marketing Machine sells marketing to insurance agencies as single services or bundles. A review tool, a video library, local SEO and display ads each cost $125 a month, and Full Marketing Pro adds a website, magazine, email and social starting at $895 a month.
It fits an agency that wants more Google reviews, video or referrals without a large retainer. Lean Web adds a hosted site for $125 a month after a $699 setup.
Before you buy a website, ask who keeps it if you leave. Lean Web sites are hosted on AMM's platform and no client agreement is public.
Pros
- Published prices, with single services from $125 a month
- The review tool covers up to 10 Google locations at no extra fee
- Over 100 ready-made insurance videos branded for you
- Full Marketing Pro comes with a dedicated marketing associate
- Tracks referral leads, quotes and sold policies by staff member
Cons
- No public client agreement, so website ownership is unclear
- Its general website terms let AMM end your access to the website at any time. Ask what the client agreement says
- No published client term, notice period or refund rule
- No Google search ads or call tracking
- Branding Ads pricing leaves open whether the ad budget is included
Services and packages
| Package | Monthly | What you get |
|---|---|---|
| Google Reviews GeneratorAgencies that want more Google reviews | $125 | Review requests sent by survey, private feedback before a public review, AI reply drafts and up to 10 Google locations at no extra fee |
| Video EngineAgencies that want video without filming much | $125 | Over 100 ready-made insurance videos with your logo and intro, posted to your site, YouTube and social in one click |
| Lean WebAgencies that need a website | $125 plus $699 setup | Hosted site with policy pages, quote forms, a carriers page and blog, two design rounds and 200 edit credits a month |
| Lean MachineReviews and video together | $275 | Reviews Generator and Video Engine, support from a person and quarterly prize drawings that AMM pays for |
| Full Marketing ProAgencies that want most of their marketing done for themAMM calls it its most popular | from $895 plus site setup of $0 to $1,299 | Website, retargeting ads, reviews, an 8-page monthly magazine, video, email campaigns, social posts, referral gifts and a dedicated marketing associate |
AMM runs quarterly prize drawings of $1,000 or more for your clients and community and collects the entrants as leads. AMM pays the prizes. The Full Marketing Pro site setup is $0 unless you want a custom design.
Pricing and ad spend
- How it's priced
- Flat monthly plans, with add-ons sold alone or with a package
- Setup fee
- $699 for Lean Web. $0 to $1,299 for the Full Marketing Pro site
- Minimum budget
- $125 a month for one service
| Fee | Amount |
|---|---|
| Local SEO: Google Business Profile work and 60+ directory listings | $125 a month |
| Branding Ads: banner ads on other websites shown to an audience you pick, plus retargeting (ads that follow people who visited your site) | $125 a month |
| Monthly Newsletter: a 4 to 8 page email magazine | from $229 a month |
| Landing page | $225 each |
| Custom AI avatar videos with your own script | $299 for two |
Prices as of October 2026 from AMM's pricing page. Ask whether the $125 Branding Ads price includes the ad budget or only the management.
Contract and cancellation
- AMM's right to end website access (general terms)
- AMM can suspend or end your access to its website at any time, for any reason, without notice. Ask what the client agreement says
- Disputes
- Individual arbitration in Miami. Class claims are waived, and a claim must start within one year
- Liability
- Capped at $100 or what you paid in the last six months, whichever is more
From AMM's general website terms of use, last reviewed February 17, 2024. They set no term, notice period or refund rule for clients, so ask for those in writing.
Who owns what when you leave
Ask who keeps the website. AMM's general website terms, last reviewed in February 2024, say content on its services belongs to AMM or its licensors. They are not a client agreement, so ask what yours says.
Before you sign, get it in writing who keeps your website, domain, any ad accounts, call tracking numbers and the referral and lead data in AMM Engage.
Which channels they run
| Channel | Reviews | Video | Lean Web | Lean Machine | Full Marketing Pro |
|---|---|---|---|---|---|
| Local SEO | Add-on | Add-on | Site SEO | Add-on | Add-on |
| Google Ads | |||||
| Facebook and Instagram ads | |||||
| Display and retargeting ads | Add-on | Add-on | Add-on | Add-on | |
| Organic social | Video posts | Video posts | |||
| Text messages | |||||
| Website | |||||
| Reviews | Reviews feed | ||||
| Video | |||||
| Call tracking |
Add-on means Local SEO or Branding Ads can be bought for $125 a month each. A minus means AMM doesn't list the channel for that package.
Reporting and results
- Where you see it
- AMM Engage, a client login that also holds your contacts and email broadcasts
- What's measured
- Campaign data and client satisfaction scores. Reviews by location or staff member, plus referral leads, quotes and sold policies by staff member
Compliance
- Review requests
- Clients get a private survey first, and you hear about unhappy ones before they post a public review
Who does the work
- Team
- Designers, copywriters, web and app developers, video, social and ad specialists, led by founder and CEO John Tate
- Account manager
- A dedicated marketing associate on Full Marketing Pro. Current clients have an account manager
- Support
- Email, phone and the 200 monthly edit credits on Lean Web
Case studies
Results are AMM's own claims. No starting point or ad spend is given.
Getting started
Book a 15-minute call
Talk through your goals and what holds your agency back online.
Pick a plan
Buy through AMM's online checkout or after the call.
Send your website details
For Lean Web, share your branding, content and design ideas, then use the two design rounds.
Launch
Lean Web sites usually go live in 2 to 3 weeks.
AMM gives a launch time only for Lean Web.
Agency Marketing Machine alternatives
- Socialphin$79 a monthDone-for-you social posts, newsletter and website
- Insurance Marketing Partners$69 a month plus setupSocial posts and local search, six-month minimum
- StratosphereFrom $149 a monthA website you own plus managed local SEO
- Insurance Marketing Co$2,500 a monthSEO, ads and follow-up built in your name
See every option in insurance marketing agencies.
Frequently asked questions
How much does Agency Marketing Machine cost?
Single services such as the Google Reviews Generator are $125 a month. Lean Machine is $275 and Full Marketing Pro starts at $895 a month, as of October 2026.
Is there a setup fee?
Lean Web has a $699 setup fee. The Full Marketing Pro site is $0 to set up, or up to $1,299 for a custom design.
Do I own the website AMM builds?
AMM publishes no client agreement. Its general website terms, last reviewed in February 2024, say content on its services belongs to AMM or its licensors, so get site and domain ownership in writing.
How long is the contract?
AMM's public terms set no term or notice period for clients. Ask for both in writing before you buy.
Can the review tool handle more than one office?
Yes. The Google Reviews Generator connects up to 10 Google Business Profile locations at no extra fee.
How we researched this review. We based this review on the pricing, terms and product pages published by Agency Marketing Machine, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Agency Marketing Machine quit selling or a contract term that reads different now, let us know and send the link to the page where Agency Marketing Machine has it. Somebody here pulls up that page and checks it before we change anything on ours.