Selerix review for benefits brokers: pricing, carrier feeds and enrollment
Selerix makes BenSelect, an enrollment and administration system for core and voluntary benefits. It also sells ACA reporting, COBRA and employee messaging tools.
Brokers and resellers build cases themselves, and resellers can brand it as their own. Prices are by quote.
- Best for
- Brokers and resellers enrolling core and voluntary benefits who need ACA help too
- Type
- Benefits administration with decision support, ACA and COBRA
- Group size
- Midsize to large employers. Resellers can serve any size
- Price
- Quote only
- Carrier feeds
- More than 1,000 integrations with carriers, payroll and HR systems, by file or API
- ACA and COBRA
- Both. ACA can run without switching enrollment platforms
- Demo or trial
- Live demo of 60 to 90 minutes
Our take
Selerix suits a voluntary benefits broker who builds cases in-house and wants ACA covered as well. Its ACA service can run beside another enrollment system, which helps if a client won't switch.
Selerix shares employer payroll data with Equifax's Work Number, a job and income check service, unless the employer opted out by August 10, 2026. Ask whether a later opt-out is possible.
Pros
- ACA service levels from self-serve to fully managed
- More than 1,000 integrations with carriers, payroll and HR systems
- AI case builds that show where each value came from
- Full white label for resellers
Cons
- Payroll data goes to The Work Number unless the employer opted out by August 10, 2026
- No quoting or proposal tools
Plans and pricing
- How it's priced
- By quote. Selerix has no public price list or customer agreement
- Main product
- BenSelect enrollment and administration
- Sold separately
- Selerix ACA, Selerix COBRA and Selerix Engage messaging
| Level | What you get |
|---|---|
| Integrated ACA | ACA inside BenSelect with automation, expert reviews and support all year |
| Flex ACA | You track and file yourself with Selerix audits and workflows |
| Total ACA | Selerix runs it, including help with IRS penalty letters |
| ACA eFile and Delivery | Filing and form mailing for employers who already code their forms |
| Compliance Audit | An early risk check, with an optional ERISA review |
All ACA levels are quoted.
Who buys it and who pays
- Who buys it
- Brokers, employers, carriers, resellers and PEOs
- White label
- Resellers can offer BenSelect under their own brand
- Who builds cases
- Brokers, carriers and resellers build cases in BenSelect
- Admin logins
- Issued by the broker or the case builder
Enrollment and administration
BenSelect handles open enrollment, new hires, life events and special enrollment. It copes with odd pay cycles, union rules and layered contribution setups.
Employee tools
- Guided enrollment that changes with each answer
- Benefit videos in several languages
- Benefit Assist, an AI helper drawn from plan materials
- English and Spanish call center
Broker and admin tools
- Build Assist drafts a case from the client workbook and plan documents
- Each value links back to its source cell or page
- Smart Reports on enrollment and plan choice
- Engage messages by email, text, push and portal
Build Assist launched in October 2026. It removes names, Social Security numbers and contact details before AI reads a census.
Decision support
- Tool
- Selerix Decision Support in BenSelect
- What it asks
- A few questions about needs and life stage
- What employees see
- A suggested plan with side-by-side costs
- Languages
- English and Spanish
Carrier connections
| Carrier or feed | Type | Direction | Who builds it |
|---|---|---|---|
| Core and voluntary carriers | File feeds | Varies by feed | Selerix integration specialists |
| Carriers with full API links | API | Both ways, in real time | Selerix integration specialists |
Payroll and HR connections
| Connects to | What moves | Direction | How |
|---|---|---|---|
| HR and payroll systems | Eligibility, elections and deductions | Both ways | File feeds and APIs |
| Payroll and time systems | Hours for ACA tracking | Into Selerix | Data link |
| Equifax The Work Number | Pay and job data for verifiers | To Equifax | On unless the employer opted out by August 10, 2026 |
The Work Number is Equifax's job and income verification service.
ACA and COBRA
- ACA
- Tracks measurement periods, codes 1095-C forms, e-files with the IRS, sends employee forms and covers state rules
- Complex setups
- Controlled groups, several EINs (federal tax IDs) and ICHRA employers. An ICHRA repays staff for individual health plans they buy
- Staffing firms
- Handles rehires and breaks in service, including the 13-week rule
- COBRA
- Spots events from BenSelect, mails notices, takes elections and payments and pays carriers
Getting started
Intake call
Selerix learns your needs before the demo.
Live demo
Usually 60 to 90 minutes.
Setup team
A client advocate, a solutions consultant and integration specialists.
Build the case
Build Assist drafts it for review.
Training
Virtual paths for voluntary benefits, case building and data.
Data retention
- Account records
- Kept for the life of the account plus seven years
- Transaction records
- Kept seven years
- AI answers
- Drawn only from verified client content, says Selerix
Security and HIPAA
Security
- SOC 2 Type II on BenSelect, December 2025, no exceptions
- Reports under NDA through the Trust Center
- AES-256 and TLS encryption
- Multi-factor login on sensitive systems
BAA
Selerix publishes no BAA (business associate agreement, the HIPAA contract for health data). Make a signed one part of the contract.
Acquired products
Products from the TBX, Steele and SyncStream deals were still finishing SOC 2 reviews in 2026.
Selerix alternatives
- Employee NavigatorQuote onlyBrokers set up carrier enrollment files themselves, with ACA filing
- InsynctiveFrom $4.50 an employee a month, plus setupPublished prices and full white label
- BusinessolverQuote onlyWorkterra for resellers serving smaller groups
- bswiftQuote onlyBrokers can resell Simplify and keep the client
- NayyaQuote onlyDeeper decision support from health and money data
See every option in employee benefits software.
Frequently asked questions
How much does Selerix cost?
BenSelect, ACA and COBRA are all quoted.
Can I use Selerix ACA without BenSelect?
Yes. Modular ACA runs next to another enrollment system.
Can I white label Selerix?
Yes. Resellers can offer BenSelect under their brand to clients of any size.
What is The Work Number setting?
Selerix shares payroll data with Equifax for job and income checks unless the employer opted out by August 10, 2026. Ask Selerix whether a later opt-out is possible.
How we researched this review. We based this review on the terms and product pages published by Selerix, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Selerix quit selling or a contract term that reads different now, let us know and send the link to the page where Selerix has it. Somebody here pulls up that page and checks it before we change anything on ours.