InsuranceAgencyTools

Insynctive review for benefits brokers: pricing, carrier feeds and enrollment

By the IAT editorial team | Updated October 9, 2026

Insynctive gives brokers, TPAs and PEOs a branded enrollment portal they run for many employer groups. It sends elections to carriers and keeps employee data in step with ADP Workforce Now.

It fits groups of 50 to 500 or more employees. Benefits administration is $4.50 an employee a month plus a one-time setup fee.

Best for
Brokers, TPAs and PEOs that want their own branded enrollment portal for many groups
Type
White-label benefits administration
Group size
Employer groups of 50 to 500+ employees
Price
$4.50 an employee a month for benefits administration, plus a one-time setup fee
Who pays
The client on the contract, often a broker who resells it
Carrier feeds
Carrier APIs and eligibility imports included. 834 files (the standard enrollment file carriers accept) sent by EDI (electronic data interchange) transfer cost extra, price not published
ACA and COBRA
ACA forms and COBRA tracking. Filing and premium collection aren't included
Demo or trial
Demo on request. No trial

Our take

Insynctive is for a broker who wants clients to see the broker's brand, not the vendor's. Each group gets its own carrier feeds, rules and staff access under your web address.

It works best when clients run payroll on ADP Workforce Now. The per-employee setup fee adds up on large groups, so price the first year before you sign.

Pros

  • Full white label with your logo, colors and web address
  • Two-way sync with ADP Workforce Now
  • Carrier bills are checked against eligibility files before you pay
  • Prices are on the website

Cons

  • 834 files by EDI transfer cost extra, price not published
  • Setup costs $9 an employee on benefits administration
  • No IRS filing or COBRA premium collection described
  • Terms give Insynctive a broad license to posted content

Plans and pricing

Screenshot of Insynctive's pricing page at insynctive.com
Insynctive's pricing page at insynctive.com, as it looked on October 8, 2026.
PlanPer employee a monthOne-time setup per employeeWhat it adds
Comprehensive Benefits AdministrationEnrollment for many employer groupsWhere most brokers start$4.50$9Branded portals, carrier data files and two-way ADP Workforce Now sync
Smart HR WorkflowsOnboarding and HR paperwork only$4$8Checklists, document templates and e-signatures
All-In-One HR SuiteBenefits plus HR workflows$8.50$17Both of the above in one plan

Prices as of October 2026, from insynctive.com.

Good to know before you buy

  • A group of 100 employees on benefits administration pays $900 in setup before the first month.
  • The workflow and suite price can rise with the number of workflow checklists you need.
  • 834 files sent by EDI transfer are an add-on with no published price. Carrier APIs and eligibility imports are included.
  • Brokers can charge clients their own platform fee on top.

Reseller program

Brokers and other resellers can join a program with revenue splits, profit sharing and commissions. The rates aren't published.

Which plan has it

FeatureBenefits AdministrationSmart HR WorkflowsAll-In-One
Branded employee and admin portals
Two-way ADP Workforce Now sync
Benefits enrollment
Carrier APIs and eligibility import
834 files by EDI transferAdd-on, price not published
Workflow checklistsUp to 10Up to 10
Document templatesUp to 20Up to 20

Who buys it and who pays

Who signs the contract
The client on the Licenses and Services Agreement, a broker, TPA, PEO, association or employer
Who pays
That client, per employee each month plus setup
Broker compensation
Reseller revenue splits and commissions. Brokers can also add their own fee
Reseller or white label
Yes. Your logo, colors and web address on the employee portal

Your clients sit inside your account. Each employer group is its own tenant under your brand. Before you sign, get in writing how a group's data moves if it leaves you.

Enrollment and administration

Employees enroll from a phone browser with no app, then sign. Insynctive fills in the carrier forms, the broker reviews them and approved data goes to the carrier.

Employee enrollment

  • Open enrollment, new hires and life events
  • Mobile browser enrollment with e-signature
  • Premium payment by ACH or card

HR and broker tasks

  • Plans, rates, classes and contributions set per group
  • Seasonal, union and multi-EIN groups
  • Premium bills checked against carrier eligibility files
  • HR or finance approval of each bill

Carrier connections

Carrier or feedTypeDirectionWho builds itCost
Batch carrier files834 by EDITo the carrier, nightly or weeklyInsynctive's data teamEDI add-on, price not published
Carrier APIsAPIBoth ways, within minutesInsynctive's data teamIncluded
Eligibility file importFileFrom the carrierInsynctive's data teamIncluded
Regional and state plans834 by EDI clearinghouseTo the carrierInsynctive's data teamAsk whether the EDI add-on covers it

Insynctive names more than 20 national carriers, including Aetna, Cigna, UnitedHealthcare, Kaiser Permanente, MetLife and Guardian. The method for each carrier is set during setup, and Insynctive says it can connect to vendors you already use in under 30 days.

Payroll and HR connections

Connects toWhat movesDirectionHow
ADP Workforce Now and ADP TotalSourceName, contact details, job, location, pay rate and hoursBoth waysADP Marketplace connector, live or scheduled
Other payroll and benefits vendorsElections and deductionsTo the vendorCSV, EDI or API

ADP stays the main employee record for groups on ADP. Deduction codes are mapped during setup.

ACA and COBRA

ACA reporting
Counts full-time staff through the year and builds 1094-C and 1095-C forms
COBRA
Tracks COBRA by group. A termination can create the COBRA notice the same day
Other forms
I-9, W-4, state withholding, FMLA and state paid leave tracking
Who does the work
Your team, with the software. Insynctive doesn't describe IRS filing or COBRA premium collection

Getting started

  1. Book a demo

    Fill in the request form.

  2. Sign the agreement

    The Licenses and Services Agreement covers each client.

  3. Brand and connect ADP

    Insynctive authorizes the ADP connection and sets up your portal.

  4. Build the first carrier feed

    Insynctive's team builds and tests it.

  5. Launch the first group

    Insynctive says the first group is steady in four to six weeks, and later groups take two to three weeks.

Your data and broker changes

Who owns the data
The client. Insynctive's terms also give it a broad license to use posted content
Export
Documents export by type, date and employee
ADP groups
ADP stays the main record, so employee data also lives there
Restoring data
Possible on request for a fee. Keep your own backups

Security and HIPAA

HIPAA and health data

Insynctive says its BAA terms are available to review during an evaluation. Ask for them before you sign.

Security

  • SOC 2 Type II, says Insynctive
  • Single sign-on with ADP

Contract terms

Missed payments
Insynctive can suspend or end access
Law
California, with courts in San Francisco County
Terms changes
At least one week's email notice

Frequently asked questions

How much does Insynctive cost?

Benefits administration is $4.50 an employee a month plus $9 an employee in setup.

Can I white-label Insynctive?

Yes. The portal carries your logo, colors and web address. You can add your own fee too.

Does Insynctive work with ADP?

Yes. It syncs employee and pay data both ways with ADP Workforce Now and ADP TotalSource.

Which carriers get enrollment data?

Insynctive sends 834 files or API data to national carriers such as Aetna, Cigna and UnitedHealthcare, plus regional plans through clearinghouses. 834 files by EDI transfer cost extra, and the price isn't published. Carrier APIs are included.

Will Insynctive sign a BAA?

Insynctive says its BAA terms are available to review during an evaluation.

How we researched this review. We based this review on the pricing, terms and product pages published by Insynctive, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.

Corrections

Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Insynctive quit selling or a contract term that reads different now, let us know and send the link to the page where Insynctive has it. Somebody here pulls up that page and checks it before we change anything on ours.

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