Nayya review for benefits brokers: pricing, carrier feeds and enrollment
Nayya recommends benefits to employees from their health, money and life plans, then sends them to the employer's system to enroll. Its AI helper keeps answering questions after enrollment.
Pricing is by quote. A carrier partner can cover the cost for the employer.
- Best for
- Brokers and PEOs who want plan advice inside an existing enrollment system, often paid for by a carrier
- Type
- Decision support and a year-round AI benefits helper
- Price
- Quote only
- Who pays
- The employer, its PEO or a carrier partner
- Carrier feeds
- None. Employees enroll in the employer's own system
- ACA and COBRA
- Neither
- Demo or trial
- Separate demos for brokers, employers and PEOs
Our take
Nayya fits a broker whose clients already run Workday, isolved or PrismHR and want better plan choices without switching systems. Carrier funding can make it free to the employer.
Ask how insurer fees work for your clients, since Nayya can be paid by carriers whose products it recommends.
Pros
- Carriers can fund it for the employer
- Runs inside Workday, isolved and PrismHR
- Actuaries review the recommendation model
- Business associate addendum for health data
Cons
- Can earn fees from insurers
- No enrollment, carrier feeds or compliance tools
Plans and pricing
- How it's priced
- By quote. Nayya publishes no prices
- Products
- Nayya Choose for enrollment season, the Agentic Platform for year-round help, Nayya Claims and the Northstar planning benefit
- Carrier-funded access
- Employers can get it through a line of coverage with a Nayya carrier partner, at no cost to the employer
- Workday customers
- Buy through the Workday Marketplace, often with no added cost
Nayya can earn fees from insurers. Its terms say those fees vary by product and can be a share of the employee's premium. Nayya says how it's paid doesn't change its advice.
Who buys it and who pays
- Who buys it
- Employers, PEOs, brokers, consultants, carriers and HR platforms
- Who pays
- The employer, its PEO, a carrier or another benefits provider
- Broker help
- A Nayya rep plus demo videos, one-pagers and slides for each product
Decision support
- What it asks
- Past care, conditions, prescriptions, doctors, planned events, risk comfort and family. Money details and claims are optional
- What employees get
- A ranked plan pick and a bundle across health, savings and voluntary benefits
- How it decides
- A machine learning model that actuaries review and retrain
- Privacy
- Employers see only grouped, anonymous results
- Languages
- English and Spanish
Nayya's terms say its advice isn't medical, tax or financial advice and the plan documents control.
Enrollment and administration
Nayya doesn't take elections. Employees finish in the employer's enrollment system through a link and single sign-on.
Other Nayya tools
- AI helper in Slack, Teams and iMessage that can file claims with consent
- Nayya Claims flags payouts from accident, critical illness and hospital plans
- Northstar pairs employees with a financial planner
Payroll and HR connections
| Connects to | What moves | Direction | How |
|---|---|---|---|
| Workday | Plans and employee benefits data | Runs inside Workday | Built on Workday app |
| isolved | Benefits guidance for client groups | Runs inside isolved | isolved Connect |
| PrismHR | Choose inside PEO workflows | Runs inside PrismHR | PrismHR Marketplace |
| Other HR and enrollment systems | Census, plans, rules and selections | Both ways | API with SSO |
Nayya says a new system can be fully connected in as little as eight weeks with one developer. A Selerix link was announced in May 2025.
Getting started
Kickoff
Employer, broker and Nayya agree on goals.
Send plan data
Plans, SBCs, classes, pay schedules and contributions.
Set up sign-on
Single sign-on with the employer's IT team.
Add the link
Place Nayya inside the enrollment system.
Launch and review
Nayya emails employees, then meets after enrollment.
Standard setup takes about three weeks. Complex groups can take three to six months.
Security and HIPAA
HIPAA
Nayya's business associate addendum, its version of the HIPAA contract for health data, applies when a covered customer shares health data.
Security
- SOC 2 Type 2 and HITRUST
- AES-256 at rest and TLS 1.2 in transit
- Hosted on AWS in the United States only
- Regular penetration tests
Nayya alternatives
- ALEX by JellyvisionQuote onlyPlan advice with a public contract and fee list
- BriteQuote onlyBroker-built guides with a simple plan picker
- BusinessolverQuote onlyDecision support inside full administration
- EmpyreanQuote onlyClaims-based plan picks with in-house COBRA and ACA
See every option in employee benefits software.
Frequently asked questions
Who pays for Nayya?
The employer, its PEO or a carrier partner, depending on how the group gets access.
Does Nayya handle enrollment?
No. Employees enroll in the employer's own system after Nayya's advice.
How long does setup take?
About three weeks for a standard group, up to six months for complex ones.
Will Nayya sign a BAA?
Its business associate addendum applies when a covered customer shares health data.
How we researched this review. We based this review on the terms and product pages published by Nayya, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Nayya quit selling or a contract term that reads different now, let us know and send the link to the page where Nayya has it. Somebody here pulls up that page and checks it before we change anything on ours.