How Much Does Insurance Proposal Software Cost?
Six of the 10 proposal tools here put prices in dollars on their sites. Four do not publish prices. Entry prices run from $39 a month (Polly, for up to 10 users) to $229 a month (an Annuity Alpha membership).
Some charge per user and some per team or membership. Every price is dated October 2026.
Pricing models
Prices here come in three shapes. Advocate and WealthLogix charge per user, while Polly, Planlined and the WealthLogix Team plan charge one price for a small team. AG Simulator and Annuity Alpha come inside a membership.
The lowest published prices are Polly at $39 a month for up to 10 users, Advocate at $49 a user a month billed yearly, Planlined at $62 a month billed yearly for 5 people and AG Simulator at $99 a month. WealthLogix starts at $119 a user a month billed yearly, and Annuity Alpha at $229 a month plus a $329 setup fee.
Advocate also has a free plan for policy reviews, and Planlined builds your first proposal free. AG Simulator's own pages disagree on whether the monthly membership includes the Proposal Kit, so check before you pay monthly.
Published prices by vendor
We list these in the default order built on trust factors. A higher spot is not a quality ranking.
| Vendor | Plan or item | Price | Unit | Billing | As of |
|---|---|---|---|---|---|
| Annuity Alpha | Annuity Membership, monthly | $229 | membership per month | Monthly | October 2026 |
| Annuity Alpha | Premium+ Membership, monthly | $329 | membership per month | Monthly | October 2026 |
| Annuity Alpha | Annuity Membership, yearly | $2,200 | membership per year | Yearly | October 2026 |
| Annuity Alpha | Premium+ Membership, yearly | $3,200 | membership per year | Yearly | October 2026 |
| Advocate | Free | $0 | account per month | Monthly | October 2026 |
| Advocate | Starter, yearly | $49 | user per month | Annual, shown per month | October 2026 |
| Advocate | Starter, monthly | $75 | user per month | Monthly | October 2026 |
| Advocate | Professional, yearly | $375 | user per month | Annual, shown per month | October 2026 |
| Advocate | Premium, yearly | $995 | user per month | Annual, shown per month | October 2026 |
| Planlined | Professional, yearly | $62 | team of up to 5 per month | Annual, shown per month | October 2026 |
| Planlined | Professional, monthly | $75 | team of up to 5 per month | Monthly | October 2026 |
| WealthLogix | Individual, yearly | $119 | user per month | Annual, shown per month | October 2026 |
| WealthLogix | Individual, monthly | $149 | user per month | Monthly | October 2026 |
| WealthLogix | Team for 4 to 6 users, yearly | $357 | team of 4 to 6 per month | Annual, shown per month | October 2026 |
| WealthLogix | Team for 4 to 6 users, monthly | $447 | team of 4 to 6 per month | Monthly | October 2026 |
| Polly | Monthly plan | $39 | team of up to 10 per month | Monthly | October 2026 |
| Polly | Yearly plan | $375 | team of up to 10 per year | Yearly | October 2026 |
| AG Simulator | Expert Level Membership, monthly | $99 | membership per month | Monthly | October 2026 |
| AG Simulator | Expert Level Membership, yearly | $990 | membership per year | Yearly | October 2026 |
Why rates differ
Many of these vendors list several prices because the price changes with the plan you pick. For some it also depends on whether you pay monthly or yearly and whether the price is per person or per account.
Setup and one-time fees
One of the 10 lists a setup, onboarding or other one-time fee with a price. CopyCat says there is no setup fee. Count any one-time fee in your first-year budget.
- Annuity Alpha. Setup: Monthly Annuity Membership and Premium+ billing carries a one-time $329 setup fee.
Contract terms
The contract decides what you pay over time and what it costs to leave. Read the term, the renewal rule and the notice period before you sign. Covera Agents Quote Comparison publishes no contract terms, so it is not listed.
The default order goes by trust factors. It is not our pick of the best.
| Vendor | Contract |
|---|---|
| Annuity Alpha | Monthly or yearly membership |
| Advocate | Monthly or yearly on Starter. Yearly on higher plans |
| Planlined | Monthly or yearly, cancel any time |
| WealthLogix | Monthly or yearly, cancel any time |
| Ensight Presentations | Set in the quote, usually paid yearly |
| Polly | Month to month, or yearly |
| AG Simulator | Monthly or yearly membership |
| CopyCat | Monthly with no annual contract |
| InsurGrid Proposal Builder | Monthly or yearly, renews on its own |
Vendors without published prices
No published prices. Ensight Presentations, CopyCat, Covera Agents Quote Comparison and InsurGrid Proposal Builder do not publish prices.
Frequently asked questions
How much do proposal tools cost?
Six of the 10 proposal tools on this page publish prices in dollars. Entry prices run from $39 a month (Polly, for up to 10 users) to $229 a month (an Annuity Alpha membership). Some charge per user and some per team or membership.
Which proposal tools charge per user?
Advocate and WealthLogix publish a price per user, seat or license.
Where do these figures come from?
They come from the vendors' own pages and are as of the month shown. If a vendor did not publish something we left it out.
How we researched this. We based this page on each vendor's published pricing where available, terms and product pages, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.