Annuity Alpha review: pricing, features and client output
From a carrier FIA illustration, Annuity Alpha works out how much a brokerage account must earn to pay out the same guaranteed income. Advisors use the report in meetings, reviews and seminars.
It comes with Stonewood memberships from $229 a month, and one membership covers your whole office.
- Best for
- Advisors who sell FIA income and want to show it against a brokerage account
- Type
- Annuity income comparison report
- Lines
- Fixed indexed annuities with income riders
- Price
- $229 a month or $2,200 a year
- Setup fee
- Monthly billing adds $329
- Free trial
- None. A free sample report on a client you pick
- What the client gets
- A branded comparison report
- Connections
- None. You type in the guaranteed income
- Contract
- Monthly or yearly membership
Our take
Annuity Alpha does one job well. It turns a guaranteed income number into a clear story about what the market would have to deliver instead.
You type the numbers in, so it won't read your illustrations for you. The value is in the report and Stonewood's training around it.
Paying yearly works out to about $183 a month for the Annuity Membership. That is the cheaper route if you plan to stay.
Pros
- One membership covers the whole office
- Unlimited reports
- Clear annuity against brokerage story for clients
- 1:1 coaching included
- Free sample report before you buy
Cons
- $329 setup fee on monthly billing
- Every figure is typed in by hand
- Fixed indexed annuities only
- No refunds, and canceling takes 30 days' notice by mail
Plans and pricing
| Plan | Monthly | Yearly | What it adds |
|---|---|---|---|
| Annuity MembershipAnnuity tools only | $229 | $2,200 | Annuity Alpha, the Retirement Tax Bill lead tool, an annuity marketing kit and training |
| Premium+ MembershipEvery Stonewood tool | $329 | $3,200 | Adds Roth Done Right, Legacy Done Right, Total Tax Burden and every marketing kit |
Prices in US dollars, as of October 2026, from stonewoodfinancial.com. Monthly billing adds a one-time $329 setup fee.
Good to know before you buy
- Membership includes 1:1 coaching and a free ticket to Stonewood's yearly conference.
- Stonewood also sets up seat, referral and white-label deals for IMOs and carriers.
Which plan has it
| Feature | Annuity Membership | Premium+ |
|---|---|---|
| Annuity Alpha | ||
| Retirement Tax Bill lead tool | ||
| Licenses for the whole team | ||
| Roth Done Right and Legacy Done Right | ||
| Total Tax Burden | ||
| Marketing kits | Annuities | All |
Lines and who it fits
- Type
- Annuity income comparison report
- Products
- Fixed indexed annuities with a guaranteed income rider
- Built for
- Financial professionals with insurance licenses
- When it's used
- Client meetings, yearly reviews and seminars
- How you buy it
- Inside a Stonewood membership
Stonewood says it isn't an IMO, an independent marketing organization that contracts agents with carriers. It sells software, marketing and training.
What goes in
| Source | Format | How it gets in |
|---|---|---|
| Carrier FIA illustration | Guaranteed income figure | Typed in |
| Client details | Age, assets and income needs | Typed in |
| Market assumptions | Returns and longevity | Set with the client |
How it reads documents
- How it reads
- It doesn't read files. You type the guaranteed income from the carrier illustration
- Who checks
- The advisor, who also owns the suitability call
Comparisons it builds
- Side by side
- A guaranteed FIA income path against a brokerage path
- Key figure
- The return a brokerage account needs to match the annuity income
- Analysis
- Growth, longevity and income views, for level or rising income
Life and annuity illustrations
- Where values come from
- The guaranteed income on the carrier illustration
- Guaranteed values
- Shown as guaranteed, subject to the insurer's ability to pay claims
- Market values
- Built on assumptions. Real results will differ
- Advice
- Stonewood gives no tax, investment or suitability advice
Branding and disclosures
- Branding
- Your firm name, logo, contact details and calendar link
- Disclosures
- Add your own
- Carrier logos
- The terms allow other companies' names and logos only for compliance notices
- Who owns the template
- Stonewood. You get a limited license while you're a member
What the client gets
- Format
- A client-facing comparison report
- Where it's used
- Meetings, yearly reviews and seminars
Integrations
Annuity Alpha lists no connections. Every figure is typed in.
Users, security and privacy
Users
- Every advisor and support person in your office
- Stonewood sets up each account during onboarding
Privacy
- The privacy policy covers business users, not your clients' data
- Colleagues on the company account may see each other's usage
Stonewood publishes no security certifications for the software.
Getting started
Book a demo
Or ask for a free sample report on a client you choose.
Join
Access starts the same day.
Walk through it
A personal onboarding call in the first few days.
Brand your reports
Add your logo, contact details and calendar link.
Run a real case
Bring a client to a coaching session in week two.
Support is by phone at 502-588-7155 and by email.
Contract and your data
- Term
- One month or one year, by the plan you pick
- Canceling
- 30 days' written notice, by mail to Stonewood in Louisville
- Refunds
- None, unless Stonewood decides otherwise
- After you cancel
- Stop using the software and materials
- Taxes
- You pay them
From Stonewood's terms and conditions, checked October 2026.
Annuity Alpha alternatives
- AG Simulator$99 a month as part of a membershipBack-tested annuity simulations and Claude-built PDF proposals
- WealthLogixFrom $119 a user a month billed yearlyIUL and FIA presentations with live what-if changes
- Ensight PresentationsQuote onlyPresentations built straight from carrier illustration ledgers
See every option in insurance proposal software.
Frequently asked questions
How much does Annuity Alpha cost?
Annuity Membership is $229 a month or $2,200 a year. Monthly billing adds a $329 setup fee.
Is there a free trial?
No, but Stonewood will run a free sample report on a client you pick.
Does Annuity Alpha read carrier illustrations?
No. You type in the guaranteed income figure.
How do I cancel Annuity Alpha?
Send 30 days' written notice by mail. Fees aren't refunded.
How we researched this review. We based this review on the pricing, terms and product pages published by Annuity Alpha, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Annuity Alpha quit selling or a contract term that reads different now, let us know and send the link to the page where Annuity Alpha has it. Somebody here pulls up that page and checks it before we change anything on ours.