Bindly review for insurance agencies: submissions, markets and pricing
Bindly sends your client a link to a short chat, then fills the ACORD and carrier supplemental forms from their answers and uploads. You review the packet and approve each send to market.
It fits commercial agencies and brokers that spend hours on applications. There's a free plan, and paid plans are priced per agency.
- Best for
- Commercial agencies and brokers that want clients to answer once and get a full ACORD and supplemental packet back
- Tool type
- AI client interview and form filler that sends to markets
- Price
- Free for 5 fills a month. Pro is $79 a month
- Markets
- Any market by email, plus live Coterie quotes
- Whose appointment
- Yours
- ACORD forms
- 3,306 ACORD and carrier forms from 135+ insurers
- Free plan or trial
- Free plan, plus a 14-day Premium trial with no card
Our take
Bindly is an intake and form tool with a light sending step. It suits an agency that wants clients to answer once and stop getting the same questions from every carrier.
Pro at $79 a month covers 50 clients, and the free plan lets you test it first. It has no appetite search and only one live quoting market.
Pros
- Free plan and a no-card trial
- Clients answer once in a plain chat
- One answer fills every form
- Whole team included, no per-user price
- Nothing sends without your approval
Cons
- No appetite search
- One live quoting market
- No agency system connection
- Security audit still in progress
Plans and pricing
| Plan | Price a month | Fill sessions a month | What it adds |
|---|---|---|---|
| FreeTry it on real clients | Free | 5 | ACORD and carrier forms, PDF download |
| ProSmall agenciesAdds sending to markets | $79 | 50 | Your own PDF forms, sending to markets, saved agency licenses |
| PremiumBusy commercial teams | $150 | 500 | DocuSign, your branding and 24/7 support |
| EnterpriseHigh volume | Quote only | Unlimited | Business data added to every intake |
As of October 2026, from bindly.insure. Prices are per agency, and the whole team is included. There are no setup or carrier-connection fees.
Good to know before you buy
- Pro charges $3 for each fill past 50
- One fill session is one client's forms, start to finish
- A renewal counts as a new session
- Allowances reset each calendar month
Which plan has it
| Feature | Free | Pro | Premium | Enterprise |
|---|---|---|---|---|
| Fill sessions a month | 5 | 50 | 500 | Unlimited |
| ACORD and carrier forms | ||||
| Upload your own PDF forms | ||||
| Send to markets | ||||
| Saved agency profile and licenses | ||||
| DocuSign signatures | ||||
| Your branding on client pages | ||||
| 24/7 support | ||||
| Business data enrichment |
Markets and lines
| Market | Type | Lines | What you get back |
|---|---|---|---|
| Coterie | Carrier, through your appointment | BOP, general liability and professional | Live quotes during the session |
| Any other market | By email from your mailbox | GL, property, BOP, auto, workers comp, umbrella and inland marine | Whatever the market sends back |
Market access, commission and your book
- Whose appointment
- Yours. Bindly says it isn't a carrier, wholesaler or agency
- Who places the business
- Your agency. You approve every send
- Commission
- Yours, from your markets
- Surplus lines filings
- Bindly has 102 surplus lines and state forms, but you decide which a placement needs
Applications and ACORD forms
You pick the forms, then send the client a branded link by email or text. They answer a plain-language chat with no app or account, and can upload dec pages, loss runs and old applications. Bindly reuses each answer across every form and flags gaps for you.
- ACORD forms
- 12 common commercial forms, including the 125, 126, 127, 130, 131 and 140
- Supplementals
- Carrier supplementals in a library of 3,306 forms
- Reading documents
- Dec pages, loss runs, prior applications and schedules
- Prefill
- Renewals start from last year's answers. VINs decode into vehicle details
- E-signature
- DocuSign on Premium, after you approve the request
Sending submissions
- Who picks the markets
- You
- How it sends
- Email from your Gmail or Outlook, with each market's carrier details stamped on its copy
- Release
- Nothing goes out until you approve it
- Send record
- Recipients, forms and sent or failed status saved on the session
Quotes, bind and payment
| Result | What it means for you |
|---|---|
| Completed PDFs | A full packet to review and edit |
| Sent submission | An approved email to each market |
| Signed package | The client's DocuSign signature back in the session |
| Live quote | Coterie BOP, GL and professional prices |
- Bind
- With the market, outside Bindly
- Payment
- Outside Bindly
Integrations and retyping
| Connects to | What moves | Direction | How |
|---|---|---|---|
| Coterie | Live quotes | In | Your appointment |
| DocuSign | Signature requests and signed packages | Both ways | Built in |
| Gmail and Outlook | Market emails | Out | Your mailbox |
| Zapier | New sessions from your systems | In | Zapier app |
| Your own systems | Session, send and signature events | Out | Webhooks |
- Writes back to your agency system
- No named connection. Webhooks and Zapier can carry events
- Retyping still needed
- Carrier portals and your agency system
Renewals
Renew a finished session and Bindly starts from last year's answers. It asks what changed and rechecks key figures. Dates, policy numbers and premiums start fresh.
How your data is used
Your submission data
- Not used to train AI models
- Personal information isn't sold
- Submission content isn't sent to ad tools
- Encrypted, with US data storage
- Kept for
- As long as needed to run the service and meet legal duties
- Export
- Filled PDFs. Ask Bindly for a copy of personal data
- Deleted after you leave
- Delete sessions yourself, or ask Bindly to delete the workspace
Bindly uses an outside AI provider to read and fill forms. SOC 2 Type I is in progress, as of October 2026.
Getting started
Sign up
Start the 14-day Premium trial. No card needed, and it caps at 15 fill sessions.
Set up your agency
Save your agency profile and licenses.
Connect markets
Link your Coterie appointment and your Gmail or Outlook.
Send a first client link
Pick the forms and let the client answer.
Bindly also runs a working demo on your own submission packet. Premium includes 24/7 support.
Contract terms
- Canceling
- Any time from the billing page
- Changing plans
- Upgrades start at once. Downgrade any time
- Terms
- Bindly terms
Read in October 2026.
Bindly alternatives
- AppulateFreeSends submissions to many markets, free on Standard
- ACORDS.com and acords.ai$180/yrLow-cost ACORD form filling with AI document reading
- Applied IndioQuote onlyClient applications and renewals tied to Applied Epic
- Talage WheelhouseQuote onlySmall commercial quoting with 20+ carriers through APIs
- Ask KodiakFreeAppetite search to find a market first
See every option in insurance quoting software.
Frequently asked questions
How much does Bindly cost?
Free covers 5 fills a month. Pro is $79 a month for 50 and Premium is $150 for 500.
Does Bindly use my own appointments?
Yes. Bindly isn't a carrier or wholesaler, and you send to your own markets.
Does Bindly connect to my agency system?
Not directly. Zapier and webhooks can pass events to your systems.
Does Bindly train AI on my clients' data?
No, Bindly says it doesn't.
How we researched this review. We based this review on the pricing, terms and product pages published by Bindly, reviewed in October 2026, together with our team's experience working with insurance agents and agency owners since 2008.
Corrections
Vendors change their pricing all the time and they don't email us when they do. So if you see a price on here that's gone up, a plan Bindly quit selling or a contract term that reads different now, let us know and send the link to the page where Bindly has it. Somebody here pulls up that page and checks it before we change anything on ours.